A Chuck E. Cheese restaurant is pictured in Oceanside, California, U.S., January 18, 2017. REUTERS/Mike Blake
A Chuck E. Cheese game show is in the works.
Dallas Innovates reports the brand is in a partnership with Magical Elves, the producer of shows including Top Chef and Nailed It!. The game show will feature teams of adults competing in supersized versions of Chuck E. Cheese arcade games including pinball, air hockey, and the human claw. The top “ticket-earning” team will get to exchange their tickets for large versions of prizes featured on the restaurant brand’s prize wall.
Melissa McLeanas, VP of global licensing, media, and branded entertainment development at Chuck E. Cheese, is “thrilled” to be working with Magical Elves. “With a legacy spanning over four decades, Chuck E. Cheese has been an integral part of the family experience for both kids and adults across the world,” McLeanas said in a statement.
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