Beyonce attends the 66th Annual Grammy Awards in Los Angeles, California, U.S., February 4, 2024. REUTERS/Mike Blake
Beyoncé’s new country songs “Texas Hold ‘Em” and “16 Carriages” is causing a spike in Western style.
Per the New York Post, Isha Nicole, the creative director and senior vice president of marketing for Boot Barn, tells Women’s Wear Daily, “With this, we’ll see a spike in traditional felt cowboy hats in colors such as stark white or red, donned recently by the queen herself.”
However, the cowboy-style has always been a part of our society. “The cowboy’s distinct style is emulated across all genres of fashion as a celebration of our shared history,” Nicole says. “While the cowboy is so inherently American, there is a mystery about the cowboy, a novelty engrained in our culture that has left a global imprint.”
Beyoncé has become the first Black woman with a number one song on the Billboard Hot Country Songs chart with “Texas Hold ‘Em.” Her upcoming country album will be released in March.
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