Oct 8, 2023; Minneapolis, Minnesota, USA; Kansas City Chiefs tight end Travis Kelce (87) salutes the fans after the game against the Minnesota Vikings at U.S. Bank Stadium. Mandatory Credit: Brad Rempel-USA TODAY Sports
Taylor Swift has not only helped generate more sales for Travis Kelce’s jersey, but has also helped his social media following.
Per the Daily Mail, Amazon Slots used data from SocialBible to compare Kelce’s social media numbers before and after his relationship with Swift. One month after the singer appeared at her first Kansas City Chiefs game, the NFL star gained over 1.6 million new followers on Instagram.
A spokesperson for Amazon Slots says, “Her music has generated billions of dollars in revenue, and her concerts consistently sell out stadiums worldwide. Moreover, Swift’s immense popularity has not only elevated her own brand but has also resulted in a significant boost in merchandise sales for the brands and individuals she is associated with.”
The Chiefs and the NFL have also seen increases in social media numbers and viewership over the past month.
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